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The Food Farm
Packaging Design for a Hydroponic Farm
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Freelance Project
December 2020
Tools Used - Adobe Illustrator, Adobe Photoshop, Procreate
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The brand brings in hydroponics – plants are grown in absence of soil, to have unmatched purity. Them being smaller in size, the packaging design was drafted in size of 8 cm in diameter and 10 cm in height.
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As the plants carried a naturally bright color to them, the idea was to keep the packaging shade to a neutral tone to best highlight these colors & a sustainable material called flute was used. The advantages of eating microgreens were shown along with the doodles on the top band. The language of the doodles being organic in nature brings a cool feature to the packaging and educates the end-user about healthy veggies.
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Mockup
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