Indie Stori

The Branding, Identity & Packaging of a brand named Indie Stori was started in September 2021 as a Freelance Project. Indie Stori is an Indian Brand that aims to promote and protect the everyday lifestyle products grown by nature and nurtured by hands indigenously within the Indian Subcontinent region.

 

The client’s brief was to include flora and fauna elements in the brand identity. Simple yet quirky has been the idea. The project detailed out here is just branding. The design of the Packaging and Social Media Launch is still under process. The elephant symbol used in the logo shows wisdom, strength, moderation and eternity, etc. It also represents the rising sun.

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The Five Elements of life - Air, Earth, Ether, Water, and Fire were the major patterns used in the logo with the exact placement in real-life i.e. Air at the top layer, Ether (Space) in the middle & Earth, Fire, Water in the ground layer. 

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Indie Stori, being a lifestyle brand, had a perfect symbolism of boldness. While, on the other hand, the patterns are eccentric and keep the brand playful. The chosen colors were moderate yet bright and the font had a touch of Indian tradition.