B2C DeNoize Website Redesign

The DeNoize website was originally built in 2018 and needed updated content, a clearer sales funnel, and a more modern experience for our current users.

Lead UX Designer at DeNoize

User Research

Client

Wireframing

Prototyping

Iteration

My Role

Lead UX Designer

Tools

Figma, Webflow, FigJam, Adobe Photoshop

Execution

User Test

Duration

3.5 months

Year

2025

The old DeNoize website and starting point of the project

The redesigned DeNoize website

The Challenge

The DeNoize website redesign had three primary goals:

Making information easily understandable to B2C customer base

The information on technology behind the old website was outdated and needed to be replaced with a modern, future-proof alternative while retaining the existing .......

Planning

Design Outcome

Phase I

Low-Fidelity Wireframes

Prototyping website structures

A few of the initial exploration sketches

Impact

The design solution is the form using typeform platform

Paper prototypes were used to gather feedback on the visual design, information architecture, and how the new documentation was presented to the visitors of the Atrias website. In feedback sessions, stakeholders could provide their positive feedback and improvements on the designs.

Planning of Phase II

Chatbot

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