Ankita Arora
4+ years of work experience
Ankita Arora
Currently, I work as a one-person UX team at a startup, leading everything from strategy, user research, and experience design to visual storytelling.
Interaction Designer, based in the Netherlands 🇳🇱
Collaborations
Selected Projects
I design intuitive and user-friendly design for social good. My superpowers are combining user research with design thinking to solve complex challenges through socially responsible design. ​​​
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B2C DeNoize Website Redesign
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Redesigned the DeNoize website with an improved sales funnel, leading to a 30% increase in site traffic.​
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Interactive Price Estimation Funnel
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Turned commercial growth goals into an interactive pricing estimator with a guided decision engine. Optimized through A/B testing, generating ~100 qualified leads per month.
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Unsupervised Purposeful Play with Tovertafel ​
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Bringing Tovertafel Digital Games to Public Libraries: Creating Inclusive Spaces for People with Dementia
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I write
to reflect, ask the right questions and connect with people.
Working as a 'One-Person UX Team' at a Startup
Working as the only designer at a startup with a product still in development is no small feat. Startup life is fast and messy, but full of learning curves.
How to Ask the Right Questions
Asking the right questions seems like a simple skill, but lately, I’ve been struggling with it. So, I decided to peel back the layers. What does it really mean to ask the right questions?
Not an interpretation of Userism, but a lived experience.
I come from a country with unparalleled diversity - linguistically, culturally, and socio-economically, presenting both a canvas of opportunities and a terrain loaded with challenges.
