ankita arora

4+ years of work experience

Ankita Arora

Currently, I work as a one-person UX team at a startup, leading everything from strategy, user research, and experience design to visual storytelling.

Learn more about me

Interaction Designer, based in the Netherlands 🇳🇱

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Collaborations

Selected Projects

I design intuitive and user-friendly design for social good. My superpowers are combining user research with design thinking to solve complex challenges through socially responsible design.

DeNoize Harmony App

Leading the development of a foundational MVP application

Upcoming Project

Bremo AI Companion Breast Cancer Resources (1).png

B2C DeNoize Website Redesign

Redesigned the DeNoize website with an improved sales funnel, leading to a 30% increase in site traffic.

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Bremo AI Companion Breast Cancer Resources (6).png

Interactive Price Estimation Funnel

Turned commercial growth goals into an interactive pricing estimator with a guided decision engine. Optimized through A/B testing, generating ~100 qualified leads per month.

BREMO - A Personalised AI Companion

Assisting individuals with breast cancer in dealing with post-diagnosis information overload

Bremo AI Companion Breast Cancer Resources (5).png

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Unsupervised Purposeful Play with Tovertafel

Bringing Tovertafel Digital Games to Public Libraries: Creating Inclusive Spaces for People with Dementia

Contact to know more (project under NDA)

Happiness Card Deck

A tool for children aged 10–14 to explore and develop an understanding of diverse elements when reflecting on real-world challenges

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Digital Interface Redesign: Mobility Scooter

Redesign of Sunrise Medical Sterling Elite2 Plus mobility scooter for the middle-aged group

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I write

to reflect, ask the right questions and connect with people.

Working as a 'One-Person UX Team' at a Startup

Working as the only designer at a startup with a product still in development is no small feat. Startup life is fast and messy, but full of learning curves.

Not an interpretation of Userism, but a lived experience.

I come from a country with unparalleled diversity - linguistically, culturally, and socio-economically, presenting both a canvas of opportunities and a terrain loaded with challenges.

How to Ask the Right Questions

Asking the right questions seems like a simple skill, but lately, I’ve been struggling with it. So, I decided to peel back the layers. What does it really mean to ask the right questions?

Selected Projects

I write

to reflect, ask the right questions and connect with people.

Working as a 'One-Person UX Team' at a Startup

Working as the only designer at a startup with a product still in development is no small feat. Startup life is fast and messy, but full of learning curves.

Read more

Not an interpretation of Userism, but a lived experience.

I come from a country with unparalleled diversity - linguistically, culturally, and socio-economically, presenting both a canvas of opportunities and a terrain loaded with challenges.

Read more

How to Ask the Right Questions

Asking the right questions seems like a simple skill, but lately, I’ve been struggling with it. So, I decided to peel back the layers. What does it really mean to ask the right questions?

Read more

Is UX reaching saturation or is it just a crisis?

Ever since I graduated with a master’s degree, I’ve received countless messages from undergraduates seeking advice on pursuing the same path.

Read more